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HARMON BROTHERS
HERO ADS
“A hero cannot be a hero unless in a heroic world.”
- Nathaniel Hawthorne
What is a hero Ad?
Harmon Brothers Hero Ads are the type of campaign we're most know for—often called “viral” videos, these campaigns are better than viral (and in most cases not technically viral).

You can have the best viral video in the world, but if it’s not successfully building your brand and bringing in sales, it's not doing you any good.

One of our mottos is “make it so good it doesn’t have to be viral.” See, when an HB Hero Ad is doing it’s job, the client is able to spend a dollar to promote the ad and bring more than a dollar back to the company. This virtuous cycle enables our clients to spend nearly any amount of money they want to reach millions of people—and do it profitably.

Hero ads combine comedy (although not always), world building, and proven sales techniques that have the ability to catapult startup brands into stardom. Their power comes from the combination of entertainment and information, coupled with a message that speaks to the masses. Our Hero Ad format allow companies to speak to larger, wider audiences and rival the both the reach—and especially the effectiveness—of television ads (we're looking at you, yearly football game that we legally can't name).
HB HERO CASE STUDY
The Results:
Harmon Brothers designed the Purple brand and launched the campaign that is turning the $18B mattress industry on its head:
  • Overwhelmed manufacturing capacity & necessitated opening a new state-of-the-art 500,000 sq. ft. facility
  • Put a new brand on the industry map in mere days and helped solidify Purple as a top player in the direct-to-consumer mattress space
  • Wildly exceeded ALL expectations (including our own)
“PURPLE MATTRESS, SQUATTY POTTY AND STARBUCKS TAKE OVER DIGITAL VIDEO”
AdAge
IN THEIR OWN WORDS:
“Since working with Harmon Brothers and launching our digital ads, our monthly sales have grown 4x. And we’re doubling growth at least once a month. I’m so thankful that we have this opportunity and am excited to see where CuffedUp goes over the next year!”
- Maggie Barton, CuffedUp Owner
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