An HB Portfolio is like playing chess instead of checkers. In checkers, every piece has the same importance and ability while in chess, the King is most important—but has a variety of other pieces with different abilities to support him. If you played chess with only a King, your game wouldn’t last long.

The HB Portfolio is a tiered video strategy where the King is your brand’s Hero Video, supplemented by Queens, Knights, and Rooks (a variety of our other ad-types including HB Sprints, Hero Lites, etc.) that work together, making a long-lasting portfolio of assets that brand and sell for maximum results.

HB Portfolios are generally a good fit for companies who have nailed their product and offer, are seeing strong sales, and are ready to reap the rewards of the brand building and sales that an HB Hero or Hero Lite has started. 

The portfolio enables the brand to extend the life of all advertising assets, widen prospecting audiences, increase brand recognition and customer loyalty, and fuel sales from new and repeat customers as well as introduces the brand to other segments. Each portfolio is custom-tailored to your brand’s unique position and needs. 

If this sounds like the right fit for you, now is the time to apply so that we can start working together: