Provo, UT—February 23, 2021 — Harmon Brothers, the Provo-based social media ad agency behind the greatest viral ad in internet history, has earned national headlines and over 1.5 billion views for its social blockbuster ads such as Squatty Potty, Lumē, Chatbooks, Purple, among other hits. Today, the renowned social ad makers are teaming up with ThirdLove, the third largest e-commerce intimates apparel brand in the U.S., to introduce a new campaign called “Your Boobs Deserve ThirdLove.” 

"The ThirdLove campaign is built on the simple principle that women deserve a better bra. The intimates industry is full of uncomfortable options, often built on body-shaming and exclusionary messaging. We recognize the complicated process it can be to find the perfect bra match, and this ad gives space for us to laugh at the reality at the extra frustrations and annoyances women face in daily life,” said Mandy Harmon, Creative Director at Harmon Brothers on the ThirdLove campaign. “ThirdLove offers a comfortable and curated solution, helping women to find the best fitting bra through their new ‘Fitting Room’ 3D fit experience and through their inclusive brand messaging that empowers women to look and feel her best.” 

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Harmon Brothers is the Utah-based video ad agency behind the most viral ad in internet history. Since 2013, the company has created over 30 groundbreaking, distinctive social media spots, which collectively have over 1.5 billion views and helped drive over $400 million in sales.

 

ThirdLove is a multi-generational women’s lifestyle brand focused on elevated essentials across bras, underwear, loungewear, and more, which are designed to support women feeling effortlessly comfortable and confident. In the Intimates space specifically, the Company is the number one digital bra brand among millennials in the U.S., according to NPD’s 2020 Intimate Apparel Awards. To date, over 18 million women have found their fit with ThirdLove's original Fit Finder® quiz and can now experience the next generation 3D interactive fit and style experience via ThirdLove’s new virtual Fitting Room. ThirdLove supports the broader community through its TL Effect program, created to encourage and support early-stage companies run by female entrepreneurs of color and through the donation of more than $40 million worth of products to women in need. To learn more, visit www.thirdlove.com.