CUSTOM JAVASCRIPT / HTML
Harmon Brothers
Harmon Brothers
CUSTOM JAVASCRIPT / HTML
Raising Unicorns
From Poop to Gold Podcast
Unicorns are real—in fact Harmon Brothers has helped raise five unicorn companies in the last 8 years, with 6 more right on the cusp of becoming unicorns. 
On Raising Unicorns, we share the lessons we’ve learned along the way to help you grow your business and start raising a unicorn of your own. 
Latest Episode:
CUSTOM JAVASCRIPT / HTML
Subscribe to the podcast:
Poop to Gold on Apple Podcasts
Poop to Gold on Stitcher
Poop to Gold on Spreaker
Poop to Gold on Spotify
Poop to Gold on Pandora
Don't miss an episode!
Get clear, actionable insights from our weekly newsletter (plus be the first to know when a new podcast episode launches)!
LATEST EPISODES:
Season 3: Raising Unicorns
Season 3
EPISODE 29
How to Use Visual Effects For More Effective Ads
Visual effects can help tell a story in clearer, more memorable (and more budget-friendly) ways, and our in-house VFX expert Bryson Alley and Keith Grover cover how to make that kind of magic happen so that you can create more effective ads on this week's episode.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 28
How to Create An Offer That’s Too Good to Refuse
The right offer can change your entire business. This week we break down the elements you should be using to create an offer so good your customers can't refuse—join Brett and Britt as they share their best offer creation tips.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 27
How To Use Editing to Increase Ad Effectiveness
Editors Keith Grover and Nikki Miceli discuss the editing methods we use to deliver that extra impact for our client's ads—and how you can use those same techniques to grow your business, too.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 26
How our ads have helped raise over $30M in Crowdfunding
From The Chosen to Tuttle Twins, Wingfeather, David, and more, Daniel Harmon and Shane Rickard cover what it takes to create a successful crowdfunding advertising campaign—and a successful marketing campaign in general.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 25
Remarketing in a Cookie-less World
Learn how to effectively remarket to your audience on our latest episode of Raising Unicorns as Britt and Tom share their experience to help you remarket like the pros.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 24
The Secret to a Successful Business: Testing.
Today we invite serial entrepreneur Scott Brown to talk to us about finding success with less risk through smart testing. Learn why you should treat your ideas like goldfish, how to avoid unhelpful feedback, and how to use feedback to build your business.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 23
Get Adventurous With Your Ads: Next Stop, Anywhere But Facebook
You know putting all of your eggs in one basket is a recipe for disaster. Facebook and Instagram are necessary, but so is expanding beyond Meta. Here's how you should approach that expansion.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 22
Why video is no longer “nice to have,” it’s necessary.
In today’s episode, we explore the cold, hard stats of video ads. Once you’re convinced to step up your video ad game, you’ll learn how to get the best value out of your video ads, different ways to optimize videos in general, and how to start preparing for a future ahead of video—and yes, that could mean the metaverse.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 21
Dominate your market using objective data
This week on Raising Unicorns, Daniel Harmon and our former CEO Benton Crane dive into our long-standing history with Purple, what you can learn from their success, and what leaning into “objective data” could do for their business—and yours
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 20
How to create a simple video ad that makes you money
Team HB shares the formula for our Explainer Testimonial Ad - an ad so easy that you can create it from your couch in a day for less than $200—and so effective that it's earned our clients millions of dollars. The "ETA" ad is one of 15 ad types we teach in our Easy Ads That Sell course. Learn this format for free on today's episode.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 19
Marketing Hack: Dramatically Increase Your Cart Size
Everyone’s trying to squeeze more profit out of their ad spend these days, and one of the best ways to do exactly that is something you should be doing—offering an upsell or cross-sell. In today's episode, we talk about the Upsell/Cross-sell, and three other tools you should be using to bump up your Average Order Value.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 18
Build Credibility With Your Customers
In today’s episode we go over the benefits of truth in comedy and truth in marketing. We recommend different strategies for gaining credibility and trust from your customers. You’ll hear from our creative directors that know better than anyone, Ryan Powell and Kaitlin Snow.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 17
Your Entire Video Funnel Plan, Made In A Day
This week our marketing experts break down the process of planning a year's worth of video strategy in just one day. We’ll guide you through testing your messaging, and creating your video ads for prime optimization, so you can overcome your procrastination!
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 16
Building A Long-Lasting Brand Name
This week we share the best practices for choosing your brand name (or rebranding your business). We used this process to help name Purple Mattress and Angel Studios. Ideally you want to pick a name that has as few red flags as possible and resonates with your audience. Check out this episode and we’ll show you how to do it.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 15
Hot Take: You Should Work Whenever Or Wherever You Want
This week we tackle one of the biggest controversies of corporate life: should employees work from home, the office, or both? Our Marketing Director, Brett Crockett, and Creative Director, Ryan Powell weigh in and offer some hands-on tips to focusing up and boosting that productivity no matter where or when you’re working.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 14
9 Touchpoints For A Strong Marketing Partnership
This week our Client Success team goes over the 9 ways you can build towards satisfying and profitable results with your marketing agency, or marketing team. These tips will save you a lot of time, headaches, and could make you a lot more money than you think.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 13
Stop, Drop, and Roll Out Black Friday Plans
This week you learn how to start preparing for Black Friday with our top ad buyers, Tom Broschinsky and Britt Ellsworth. We know Black Friday and Cyber Monday seem far away, but trust us, you’ll see the most profitable results if you follow our advice and start cranking on your audience giveaways, email list, and creative content today. Play your cards right, and this November you could be rolling in some big dough.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 12
When To Focus On Your Ad Or Funnel
This week our Marketing Director, Brett Crocket and Chief Creative Officer, Shane Rickard get down to business. Together they talk about when you should put your blood sweat and tears behind your funnel or your ad—especially in this post-iOS 14 world. They also give great insights on how to streamline your offer, cater to different social platforms, and more. 
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 11
Find Your Perfect Audience with Message Testing
This week you’ll hear about why split testing is a poor man’s message testing, and how you can use message testing to build passionate fans of your brand, like it has for Owlet, Freshly Picked, and more. This info is coming straight from our Chief Strategist at Harmon Brothers Consulting. 
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 10
Innovation Is The Key To Success
This week you’ll hear from the OG Harmon Brother crew. Together they discuss the different business building innovations that were necessary for The Chosen, VidAngel, Drybar, and Angel Studios to become so overwhelmingly successful. 
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 9
Does Your ROI Reflect Your Business Goals?
This week you’ll hear from our CEO Benton Crane, Theron Harmon, and Brett Crockett. Together they talk about how a lower ROI isn’t always a bad thing, holistic advice for companies struggling post iOS 14, and how to optimize your funnel for success—even with abysmal customer acquisition costs.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 8
Who Matters More? Customers or Investors
This week you’ll hear from our CEO Benton Crane and Will Young, Founder of Sana Benefits. Together they talk about how to juggle your business, your investors and your customers as you start your path to becoming a unicorn.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 7
Rescuing Your Revenue After iOS 14.5
This week you’ll hear from two of our expert ad buyers with experience managing anywhere from thousands to to millions of dollars in ad spend. They give you actionable changes you can make today to help you escape the death spiral set off by iOS 14. They’re out in the field, with all the tips to the higher conversion rates you’ve been hoping for.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 6
Why You Want Your Ads To Make People Laugh
This week you’ll hear from Daniel Harmon and our Head Writer, Zach Atherton. Together they discuss how to generate funny content, why hiring comedians is so important, and the reason writing breaks are so important. 
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 5
The Secret To A Good Ad is Good Writing
This week you’ll hear from the two copywriting experts and creative directors, Zach Atherton and Brandon Cummings. Together they discuss the Harmon Brothers’ secret sauce: our writing retreats. They give you all the ingredients you need to get a top-notch video ad script in 2 days. 
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 4
VidAngel Lived Happily Ever After
Benton Crane talks with the current CEO of VidAngel, Bill Aho. Together they discuss VidAngel’s growth and success even after Disney sued them, how to show your customers you care about them, and the benefits of employee benefits.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 3
The Secret To Making Ads On a Budget
Benton Crane talks with our renowned producer, Bryan Fugal. Together they discuss the key to making ads that convert—no matter what your budget is, why storytelling is so important in your ads, and when you should DIY or start hiring someone else to do the work.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 2
Controversial Opinion: Give Your Customers Control Of Your Ads
This week Benton Crane continues last week’s conversation with the OG Harmon Brothers Crew and uncovers the business advantages of letting ad-viewers decide what they WANT to watch, and you’ll learn the secret to getting your money’s worth out of long-form ads.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Season 3
EPISODE 1
The Untold Story Behind YouTube’s Skip Ad Button
Benton Crane talks with Daniel and Jeffrey Harmon about the origin of the Skip Ad Button and how it's helped Harmon Brothers to think about advertising in a way that makes video advertising more enjoyable for the viewer and more successful for advertisers.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Between The Seasons Episodes:
Special Edition
Neel Kulshreshtha: A Good Product Isn't Enough
Benton Crane talks with Neel Kulshreshtha, the CEO of Skull Shaver. Together they discuss the benefits of starting a business in the USA, the perks of copycat businesses, why a “good product” isn’t enough, reasons to focus on customers instead of your competition and more.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Special Edition
Dallas Jenkins: How did the Chosen Spread The Word?
Benton Crane talks with Dallas Jenkins, the creator of the hit tv show with a fresh take on the life of Christ. Racking up over a 100 million views, The Chosen has become extremely popular with a very unique business model. Instead of asking Hollywood’s permission, The Chosen earned millions of dollars from investors around the world excited to see this series come to life. In this episode, Dallas shares how they grabbed the world’s attention.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Special Edition
Kaitlin Snow: How The Devil Sold The Chosen
Benton Crane talks with Kaitlin Snow, a Partner at Harmon Brothers and Creative Director of The Chosen’s Devil Ad Campaign. Together they discuss An easy way to test your ad content, how to overcome the status quo, creating satire in advertising, and how amazing Angel Studios and The Chosen were as clients. 
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Special Edition
Jaimie Thornton: Does Your Business Name Matter?
Benton Crane talks with Jaimie Thornton, the Director of ConsumerDirect Mortgage. Together they talk about how to rebrand a business, when they decided to rename their business, and how to make strong, persuasive claims about your company.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Special Edition
Naveen Dittakavi: Never Stop Questioning Your Process
Benton Crane talks with Naveen Dittakavi, the founder and CEO of Next Vacay, and one of our incredibly successful clients. Together they discuss the right way to budget your company, how to improve your business from the bottom up, why you should question everything, and an inside scoop on what it’s like to work with the Harmon Brothers.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora
Special Edition
Keto Chow: Building Trust With Your Customers: New and Old
Benton Crane talks with the Co-founders of Keto Chow—and one of our favorite clients—Chris and Miriam Bair. Together they discuss how to turn a side hustle into a full blown, busy business, the least painful way to delegate, and why you have to start building a strong relationship with your audience on social media if you want to succeed.
CUSTOM JAVASCRIPT / HTML
Watch on: YouTube
Or listen on: Apple Podcasts  - Stitcher - Spotify - Pandora

Seasons 1 & 2 Episodes - 1, 2, 3, 4, 5

Harmon Brothers    |    Press   |   Terms & Conditions   |   Privacy / GDPR
Harmon Brothers University
© 2021. Harmon Brothers, LLC. - All Rights Reserved.
Harmon Brothers University

Contact Us

Harmon Brothers
2601 N Canyon Rd
Provo, UT 84604

(801) 704-7732
© 2021. Harmon Brothers, LLC. - All Rights Reserved.