Too often companies default to a discount and believe that’s what makes a compelling offer. But reducing your price makes it more difficult to break even, lowers the perceived value of your product, and just isn’t necessary.
Creating “the right offer” means structuring your products and/or services so that the the value-to-cost ratio is value-heavy. If you’re not getting the sales you expect, the first place you should look is your offer—so why not start there? Make sure you have a solid before you launch your campaign.