Too many companies create content and upload it to Facebook and YouTube with a wish and a prayer. We mentioned above the importance of the right content for the right position in your marketing funnel. You also need to be platform-aware when creating your content and planning your distribution.
Your target market is only part of the equation when selecting media placement. When your content is platform-specific, when you have experienced media buyers who understand the nuances of those platforms, and they know how to succeed despite recent platform and privacy changes, you’re ready to make the most of that video campaign investment.