From Poop to Gold | The Marketing Magic of Harmon Brothers

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FROM POOP TO GOLD

The Marketing Magic of Harmon Brothers

By CHRIS JONES

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This book reveals the unique methods Harmon Brothers uses to foster creativity—and that make all the difference.

The 3 Keys to Creative Success

CREATIVE CULTURE

Learn the core aspects of the HB creative culture and how your culture can & should inspire creativity.

CREATIVE PROCESS

Learn Who, When and Where good ideas come from—and how to get more of them.

CREATIVE PARTNERSHIPS

Learn the 8 all-important questions Harmon Brothers asks before they take on any project or client.

“Their systems work not because they have perfect people at Harmon Brothers; they work because they are designed to maximize the humanity of imperfect people.”

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From Poop to Gold - The Marketing Magic of Harmon Brothers

Go behind the scenes of some of the most successful video ads in internet history—and the lessons learned along the way.

With Awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers—and their revolutionary model—transform poop into gold, and can do the same for you and your company.

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What People Are Saying About

From Poop To Gold

“Not only will I be applying some of these principles to my work, but also to my life.”

Tyler Ellison
Founder, SP Marketing

“Poop to Gold showed me new ways to seek inspiration, collaboration, innovation, challenge, and results. Harmon Brothers’ unrelenting siege on tradition was eye-opening.”

Britt Ellsworth
Digital Marketing Entrepreneur

“Harmon Brothers is swimming upstream through schools of other companies who are trying their best to protect their secrets and find the easiest way down the river.”

Tyler Brickley
CEO, McVay Solutions

See how Harmon Brothers take a different approach to nearly everything:

Core Aspects of Their Creative Culture
How They Hire the Right People
How They Test Their Ideas
How They Add Wisdom to their Meetings
How They Give Employees Creative Space

How They Make Time to Focus
Why (and how) to Be Ready to Change
How They Celebrate Success
How They Choose Their Clients & Projects
Why They Prioritize Quality Over Profit
Even See How They Structure Employee Compensation

If you've ever wondered how to build a company that thrives because of—not in spite of—each team member's own desire to thrive, this book is for you.

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“Spending time behind the scenes with Harmon Brothers

forever changed the way I think about business and life.”

Originally more of a history of Harmon Brothers, From Poop to Gold changed in form as it changed me, its author. I began to see dozens of applications of the Harmon Brothers' business model, and ways it could potentially be much more than just a recitation of facts and events.

The principles I talk about in the book—they work. They aren’t just talk. The Harmons, and the entire team that is part of Harmon Brothers, really believe in the principles that undergird the company, and they try very hard to act on them, every interaction, every day.

American business is often dysfunctional, a clear contrast to the often chaotic but always collegial—and successful—model at HB. More, the HB system both treated its employees like adults and allowed them to behave like human beings, unique and powerful in their own ways. It was a story that needed telling. It changed the way I think about business and life—and it will do the same for you.

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meet the MAN behind the book

CHRIS JONES

Chris Jones is a veteran writer with dozens of publications, both fiction and non-, over a fifteen-year career, including an Amazon top-15 book in advertising and marketing.

When not writing, he can almost always be found in the middle of a classroom of teenagers, teaching history and English to junior high and high school students. Chris lives in Lehi, UT with his long-suffering wife Jeanette and their eight children.

“Harmon Brothers is at the forefront of the market. It was frightening to trust Harmon Brothers with our reputation and our future, but it turned out their creativity produced a future beyond what we could have imagined.”

BOBBY EDWARDS

SQUATTY POTTY CEO

“Harmon Brothers are way ahead of their time: telling a story while selling a product. My plan was to spend 30 years in Hollywood, working my way up the ranks. But after a year of working with the Harmons, I was directing nationwide commercials and promoting products my first year—they cut 29 years off my learning curve.”

DEVIN SUPERTRAMP

Videographer and Social Media Guru

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What People Are Saying About "From Poop To Gold"

GET THE BOOK - $19.97 PRE-ORDER FOR MID-NOVEMBER DELIVERY—FREE!

“Not only will I be applying some of these principles to my work, but also to my life.”

Tyler Ellison
Founder, SP Marketing

“Poop to Gold inspired me to see how I can bring my work to a new level. It showed me ways to seek inspiration, collaboration, innovation, challenge, and results. Harmon Brothers’ unrelenting siege on tradition was eye-opening.”

Britt Ellsworth
Digital Marketing Entrepreneur

“This level of transparency is unprecedented, and speaks volumes about Harmon Brothers' desire to make the world better—and the confidence they have in their team.”

Tyler Brickley
CEO, McVay Solutions

From Poop to Gold

THE MARKETING MAGIC of harmon brothers

“Not only will I be applying some of these principles to my work, but also to my life.”

“Poop to Gold showed me new ways to seek inspiration, collaboration, innovation, challenge, and results. Harmon Brothers’ unrelenting siege on tradition was eye-opening.”

“Harmon Brothers is swimming upstream through schools of other companies who are trying their best to protect their secrets and find the easiest way down the river.”

“Not only will I be applying some of these principles to my work, but also to my life.”

“Poop to Gold inspired me to see how I can bring my work to a new level. It showed me ways to seek inspiration, collaboration, innovation, challenge, and results. Harmon Brothers’ unrelenting siege on tradition was eye-opening.”

“This level of transparency is unprecedented, and speaks volumes about Harmon Brothers' desire to make the world better—and the confidence they have in their team.”

“A fascinating look into how everyone ought to be doing business—and life.”

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